Pauly Presley Realty's Seller's Guide

In This Article

Download Printable Version section photo pricing icon Where to Start

Establish Pricing & Timeline

Factors that Affect the Value

  • Location
  • Comparable Sold Properties
  • Supply & Demand
  • Reproduction Costs (Lot Value & Structural Value)
  • Economy
  • Condition
  • Style, Finishes, Aesthetics
  • Landscaping
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Prepare to List

Before your property goes live, it is extremely beneficial to begin generating interest early. Here are a few ways we will get the process started.

Complete Listing Agreement

To get started, we will need a copy of the signed listing agreement. This is a contract between you (the seller) and the listing broker agreeing to market your property for a certain period of time.

Preliminary Walk Through

We will advise and make recommendations when preparing to list your home. These may include decluttering, minor repairs, staging, creating curb appeal, and more.

Photography

We work with professional photographers to make sure your property is presented and showcased beautifully.

Signage

A “Coming Soon” sign will be placed in your property’s front yard. Once the listing is live, we will adjust the sign to reflect the “For Sale” status.

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Marketing Strategy + Implementation

We will work to promote your listing across several online platforms including, but not limited to:

  • MLS (Multiple Listing Service) - Your property will be listed on the MLS, which will make it accessible to all agents and potential buyers in your area. The listing will include property information, a detailed description, and professional photography.
  • Your property will be syndicated to zillow, Trulia, Realtor.com, other local real estate brokerage websites, and many other websites.
  • Social Media Channels - We utilize our social media channels to promote listings by sharing high-quality interior and exterior images to position your property in its finest light to a growing audience.

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Listing Your Property

Once your listing is active, here’s what you can expect.

Release Listing to MLS

Your property will be listed on the MLS, which will make it accessible to all agents and potential buyers in your area. The listing will include property information, a detailed description, and professional photography.

Social Media

We will use a variety of social media platforms to promote your listing. Social media platforms serve as a vital source in positioning your home in front of thousands of qualified buyers.

Open House Event(s)

An open house is a great way to create hype around your home and gain exposure to potential buyers. We will use our scheduled open house(s) as another way to market property on a variety of social platforms and help increase awareness of your property.

Showings

Other agents will be required to give notice before showing your home to a potential buyer. It is essential to maintain the home in its best condition. We are happy to accommodate any special showing requests you have before your listing goes live.

Showing Reports

We will contact agents that show your home to gather feedback from their clients and their impression of the condition, price, and staging of your home. We will keep you updated with status reports and any recommended changes.

Back to Top section photo 8 simple steps icon SELLING, SIMPLIFIED

8 Simple Steps to Selling Your Property

There are many steps associated with recieving an offer and getting your property sold. We will keep you updated on a regular basis so you are informed aout each step in the selling process.

Step 1 - Review Offer

We will review the offers and use our experience to provide recommendations about whether to accept, counter, or reject offer.

Step 2 - Execute the Contract

The contract becomes binding when all parties have agreed to terms and signed paperwork.

Step 3 - Option Period + Home Inspection

Option period is negotiated between the buyer and seller to allow the buyer time to inspect the property.

Step 4 - Financing

Once the contract is finalized, the buyer’s lender will order an appraisal to confirm the property’s value is sufficient. The lender will also review the buyer’s financial information to ensure it meets lending criteria.

Step 5 - Transfer Utilities

After we have final notice of the closing date, you will need to notify all utility companies to terminate or transfer your service.

Step 6 - Finalize Loan Documents

Once the buyer’s loan is fully approved, their lender will deliver their final loan documents to the title company to complete the settlement statement and establish a “clear to close.”

Step 7 - Review Settlement Statement

Prior to closing, the title company will complete the settlement statement, which is a complete accounting of the transaction.

Step 8 - Closing + Funding

We will attend the closing of your home to answer any questions you may have. You will sign all the required documents to transfer the title of your home to the buyer. Upon receipt of funds by the tidal company, your home will officially transfer, and you will receive the proceeds of the sale!

Back to Top section photo final steps icon CLOSING

FINAL STEPS - MOVING FORWARD

Thank you for the opportunity to earn your business. We will need the following information to move forward and begin preparation to list your property.

  1. Signed IABS (Information About Broker Services)
    • This document informs our brokerage that you have received this form. Your initials will be requested.
  2. Signed Sellers Agreement
    • A formal way of shaking hands and saying we’re going to get your property sold.
  3. Signed Sellers Disclosure
    • A detailed list of improvements, modifications, or defects pertaining to the property.
  4. Existing Survey (If Needed)
    • Please provide us with any existing survey from past sale or appraisal.
  5. Prior Inspection Report(s)
    • Please provide us with any existing inspection report from a past sale.
  6. ECAD
    • The city of austin requires an Energy Audit for homes and condos over 10 years old. There are some exceptions.
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